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Focused, no nonsense approach
Much Needed Book
much needed reference

Extremely useful
really useful book
Highly informative and good reading

Get with the Program
There are no secrets in this bookSometimes it is helpful just to have what you already know about a subject restated to get a different view. The information in this book is collected and organized in a way that you can use it. There are no radical diets and the use of exercise is just as important as diet.... There are a few Appendixes and some menus.
very informitive

Great book!
hoping for a second edition!
Great resource for curious kids (and their parents)

Read this, it's GREAT!
This book deserves millions of stars not five!!!!!!!!!!!!!!!
Great book for youngsters learning about the Stone Age.

Whoever heard of a New "Service" Development process?Well, it has.
Products and services are two different business animals, and these authors FINALLY call a spade a spade and then deal with the consequences. While many of the approaches between new product development and new service development are deceptively similar, the authors point to some key differences that substantially affect results.
They answer questions like: When do you solicit customer input? How can reengineering save money but kill a service your company offers? Why are company new service brainstorming sessions ineffective? The answers seem intuitive - but only after you've read it.
It also gives you some talking points about why "Being better" can trap your company as an also-ran. I winced during and after taking their survey.
The part of reading this book that wasn't fun was realizing the work I needed to do in my company. The fun part was knowing I now have a map to get there. I found the book readable and useful, and I've already made changes based on its recommendations.
The Best Marketing Service Book I Have Ever ReadTerrill and Middlebrooks provide scores of frameworks and client examples that provide a literal How-To roadmap for anyone serious about growing their company -- in an extremely profitable way.
I found especially insightful the authors perspectives on how to fill the financial growth gap that most companies find to be the most challenging part of their longer term strategy. From new product development to segmentation to positioning and branding to communications, Terrill and Middlebrooks basically give you an MBA in a book.
I have to admit I have borrowed their concepts fairly liberally since I read this book as it serves only to provide my clients (as well as my company) with the best possible solutions to their growth challenges.
Thanks guys for taking the seminal thinking that already exists in the services sector several steps further.
Bravo!
The Best Services Leadership & Excellence Book I Have ReadHaving spent the last 13 years in the services sector and constantly searching for new ways to serve my clients better, I finally found the book that teaches you how to "be the best that you can be."
Middlebrooks and Terrill provide scores of frameworks and examples from their vast experiences to lead the reader from point a to point b. Borrowing lessons learned from Fortune 10 companies to $20 million business to business specialty companies, I truly felt like I received a second MBA--for a lot less money.
The best insights I received from their book was tied to how to help my clients fill that strategic anomaly called the revenue and profit growth gap. This book helped me better understand not only how to help my clients (as well as my company)fill this gap but also the variety of approaches I have at my disposal to help them achieve their longer term plans.
From new product development to segmentation to branding and positioning to communications, this book is definitely an invaluable resource and a definitive how-to guidebook.
I am a better business leader and my clients will be better served as a result of reading this landmark book.
Thanks guys for providing me with an incredible roadmap for future success.


Human, All-Too-Human
A Rare and Good Read
Courageously Honest

Will Dr. Hill miss the rapture?Author Craig C. Hill begins his work by establishing for the reader his approach to biblical interpretation, which is, again, a moderate, scholarly approach, using the tools of historical biblical criticism. Hardline inerrantists will probably opt out at this point (thus my tongue-in-cheek review title), but they will be missing a great deal. Rather than trying to make all the eschatalogical pieces from divergent sources fit together, Hill acknowledges the differences while at the same time accentuating the overarching theme of God's ultimate victory. Without succumbing either to the skepticism of the Jesus Seminar or the hysteria of the "Left Behind" devotees, the author gives a balanced, even-handed view of eschatology. This book can become a template for reading any prophetic literature contained in the Bible.
Although the audience that could most benefit from a book like this will surely be the least receptive (if they even know about the book in the first place), this is a worthy antidote to much of the end-times silliness (including the "rapture" theory) that is rampant in today's world. Before you buy the next installment of the "Left Behind" series, pick this up instead.
A thoughtful, engaging examination of apocalyptic writings
The End of the WorldLiberal and conservative Christians alike need to read this book. Dr. Hill engages the reader with a fantasitic and engaging writing voice, simultaniously educating us about a subject at the very heart of Christian thought--from first to twenty first century! Understanding the currents of Apocalyptic thinking is indeed the only door through which one can fully grasp Jesus and the earliest Christians.
This book is a tool waiting to be put to cataclysmically good use. Perfect for bible studies (materials and handouts can be printed out from its website), small groups, or just personal enrichment, don't miss this cogent and fun journey through the most essential of biblical topics.


A Reviewers Reevaluation
A scholarly work on KansasHistorians will always bicker about each other's work, sometimes jealously, sometimes with clear reason. I cannot say that Mr. Fitzgerald is jealous, but he certainly did not make his argument with clear reason!
A landmark book for the thinking student of KansasGiven the exhaustive nature of the volume, every reader will find something of interest in Miner's history, from agricultural history to political intrigue. Most Kansas histories simply scratch the surface, citing "Bleeding Kansas" and prohibition as everything interesting about Kansas. Not so with Minor's work. The pro-communist Waldo McNutt shares the stage with the anti-communist Gerald K. Winrod in a story that will remind Kansans of the richness of their history and amaze others with what historical treasures have yet be unearthed in the middle of America.
The final chapter demonstrates what separates Miner from many other historians. A finely woven look at Kansas and its future, the author weaves in cultural allusions from Bob Dylan to Reynolds Price in order to understand the struggle for Kansas' identity. This is a rich work for any fan of American history.


How to do the bay right
You need to read
EXCELLENT
One thing stands out about this book - it begins with business requirements and makes them a central theme of the Internet Commerce Development Methodology (ICDM), which is the author's approach to e-commerce systems development. The ICDM is the heart of this book. It's a methodology that successfully marries business analysis and development, and also defines how the project should be organized. It's a top-down approach with feasibility analysis and strategy at the top. The next layer in ICDM is the process level, which is imperative for e-commerce initiatives, which will certainly change business processes. This layer also requires a feasibility analysis, as well as process change, reengineering and transformation steps. Next is the meta-development strategy that encompasses your component strategy, functional requirements, architecture, design and implementation. Each element requires a feasibility analysis. Stepping back and viewing the ICDM as a whole it looks a lot like a spiral life cycle approach. I am not sure that is the author's intent, but it can be construed as such, especially if you view the feasibility analyses checkpoints as risk assessments as well.
The entire process is evolutionary, and therefore the approach supports incremental delivery and implementation. In many respects it resembles the Rational Unified Process and could be easily aligned to a project that used that approach in e-commerce development. Even of you are locked into a different methodology I strongly recommend this book because it has some excellent practices and will give you ideas that can be seamlessly incorporated into your approach.